Consumers accuse insurer Lemonade of storing facial data

Law360 (Aug 23, 2021, 6:08 p.m. EDT) – Digital insurer Lemonade Inc. faces class action proposal accusing it of collecting biometric data from policyholders without their permission by forcing them to upload videos of themselves during the complaints process.

Insured Mark Pruden told a New York federal court on Friday that the insurer improperly collected his facial data and voice information when he provided the carrier with a video outlining the circumstances of his claim for a lost jewel.

“The members of the group did not know or did not expect their biometric data, including facial geometry, voice prints or gestures, to be collected, stored, …

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